The Basics of Instagram Marketing
Whether you're a seasoned Instagrammer or just learning how to use the app, this course will show you how to strategize, plan, create and distribute content that will speak to your business' audience!
About the Course
After servicing around 2000 projects in social media marketing over 4 years with over 150 customers from New York to Mumbai, we’ve put together all our learnings and insights for anyone to access in this course that just takes a couple of hours to complete.
This course will teach you basically anything you can imagine on how to create a successful Instagram presence for a business. Once done, you'll know how to ideate, strategise, shoot, design your own content & graphics, manage ads, influencer marketing and analytics.
Our initial idea was to train freelancers in order to better service businesses that come to our platform, using all our learnings. Therefore, if you’ve taken this course and are good enough, we’ll list you on our platform as an Atlancer where you should get o steady stream of social media projects come your way.
What you will learn
Who is this course is
We have designed this course in hopes that anyone will benefit from it. But if we had to choose who it works best for, it's most suited for people who are looking to take up jobs in content creation and social media marketing, or people who own their own businesses and would like to create content easily and on a budget.
What will you be able to do after this course?
This course should equip you with the skills needed to manage and promote a brand's page on Instagram, from ideation all the way to execution. We have paid special attention to the details that we think other courses like ours may have missed out on. Further, if you've learnt well enough, we can list you on our platform as an atlancer for the social media marketing service. Businesses can then hire you directly through our platform.
What kind of prior knowledge is necessary?
None, we tried to make sure that even someone who isn't familiar with Instagram and it's functions would be able to learn about how to market their brand easily, so even if you haven't used the app before - sit back, relax and get ready to learn.
Meet Your Teacher
Aaliya is a co-founder of Atlancer and has been heading the content department for the past 4 years, during which time we have processed over 4000 orders and managed 150+ brands. She has personally worked with over 50 clients including large corporations like Larsen & Toubro as well as homegrown businesses like Organic Riot. For Organic Riot, Aaliya was involved from the inception of the brand’s marketing strategy, helped launch it and bring it from 0 to 18k+ followers. Being at the helm of client servicing during this time has also contributed to Aaliya’s approach to marketing, as have the countless amount of hours she spends scrolling through Instagram.
What Modules You Will Be learning
- Introduction (0:28)
- Photography and Videography (0:21)
- Exposure triangle (2:08)
- Composition (0:35)
- Foreground elements and movement (0:32)
- Stop Motions and Timelapses (0:38)
- Videos (MISSING PART ADDED JUST INCASE)
- Easy Equipment Upgrades (0:22)
- Sourcing props (1:02)
- Editing (1:25)
- Graphic Design on Canva (8:30)
- Graphic Design on Over (9:54)
- Communicating with a Graphic Designer (0:32)
- Shooting flatlay (2:33)
- Shooting stop motion (4:02)
- Shooting a product video (2:15)
- Editing the video in Inshots (9:38)
- Resources Module - 6
- Introduction (0:20)
- Stories (0:22)
- Planning your story content (0:53)
- Creating stories (6:50)
- Highlights (0:15)
- When to have Highlights (0:20)
- Common highlights for brands (1:08)
- Highlight names and icons (1:41)
- IGTV (0:59)
- Live (1:12)
- Reels (0:24)
- How to use reels (4:01)
- Filters (0:30)
- Types of Filters (0:54)
- How to use and save a filter (0:32)
- How to make and publish your own filter (14:01)
- Resources Module - 7
Why join Atlancer academy?
Learn from the Best tutors
Learn valuable methods and techniques explained by top experts in the creative sector.
Professionally Developed Courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
Learn at Your Own Pace
Enjoy learning from home without a set schedule. You set your own timetable.
Atlancer.com is a platform that connects businesses to freelance creators with a quality checking layer in between. Our aim is to empower creators and help them widen their reach, as well as increase the ease in which they can collaborate with freelancers in fields different from their own. We also provide a host of resources and processes that make managing a freelance project easy and organised! On the other end, our hope is to always provide quality asssured creative and marketing solutions to businesses.